I was asked by corporate communications company Bastion to shoot stills for an Imperial Logistics image library while they were filming the video elements at the same time.
Companies would use these images across all their communications, from social media to annual reports and on their website and it is always a thrill to see them in use :-)
These projects are always logistically tricky because you need to shoot as much content as you can in the time available. You have to be able to set up, shoot and move to the next location quickly and you have to work within the parameters of the location. Fluorescent ambient lighting, vast warehouse spaces and all within a working environment that won’t stop so you can just tweak the lighting.
It was an insanely early 5:00am start in order to get the beautiful sunrise colours, but it was overcast so no luck there…
I did manage to get a shot of the loading bay with the glow of the lights and when the trucks arrived a little later, shot them and comped the two together in post. The 2 shots were from slightly different angles so it was quite a challenge :-)
The team from Bastion were filming with a drone, fixed camera for the details and a gimbal, that’s a lot of people to avoid in order for them to get their shots. And then, of course, you have to get the stills without any of them in your shot too.
After the first setup, we found our rhythm and it worked very well. I ended up making use of their continuous lights and my ELB 400 to light the subjects as needed.
We covered the entire operation from the sales & finance departments to the warehouse processes and machinery, the trucks & drivers and the security team overseeing the entire operation.
As I have mentioned previously shoots like the Imperial Logistics image library photography are a favourite and I shoot them for larger companies (Liquid colours, Legacy Hotels) as well as smaller organisations (Growth Capital Partners).
Even with all the challenges of finding the best angles, composing and lighting the images under time pressure, I just love these shoots.
Here are some of my favourites out of the 527 keepers for the day. Did I mention it was a long day?